Entering New Export Markets Seminar Series: Auckland Event Three - North America

Are you a New Zealand food and beverage company looking to export to a new market? Do you have the tools, knowledge and business know-how to make the most of new export market opportunities?

Export consultants Katabolt, intellectual property specialists James & Wells, The FoodBowl and New Zealand Trade and Enterprise have joined together to bring you a seminar series on entering new markets.

Each market has its own challenges, cultural differences and of course opportunities. This three-part series focuses on China, South East Asia and North America, and will cover how to make the most of entering a new market and overcoming the challenges that come from doing so. Each seminar will hear from invited guest speakers who will share their export stories.

For this third and final event of the series, we will focus on North America.

Katabolt will open your eyes to the possibilities of engaging with offshore partners and distributors to grow your business. We will talk through the importance of the qualification process and how you can prioritise the opportunities.

NZTE will outline how they have assisted companies such yours to succeed and the tools available to you.

James & Wells will cover the legal and cultural differences between markets, branding considerations, and the importance of ensuring your intellectual property strategy matches your business strategy.

This event is a must attend for food and beverage innovators looking to export and grow your business offshore.